Modern Brand Management
Conventional Artwork vs Dynamic Artwork
WHAT IS A CONVENTIONAL ARTWORK
Few ratios of artwork provided by the mainline agency challenges in marketing and advertising execution. Designers need training on content placement and brand guidelines; multiple designers have to be continuously trained across regions. Suppose these experienced designers change organisations. The new one’s have to be trained again on the brand guidelines. Every designer needs Adobe or similar software for making such adaptations and localisations. Approval by a high experienced marketing team is also required to ensure brand compliance as there are high chances of artwork errors. This reduces speed to market.
WHAT IS A DYNAMIC ARTWORK
Artwork template built with all brand guidelines. Varying benefits based on organisation experience which are mainly summarized as; adapt to localisation demands within brand guidelines from predefined set of variables, no design software needed for built templates, accessible online globally on any device easy accessible library of latest approved images, captions etc.
REGULATE BRAND GUIDELINES THROUGHOUT YOUR MARKET:
Working with dynamic artworks maintains brand guidelines across your markets. Standardise your creative outputs based on brand standards and never cease to compromise on it during localised marketing campaigns.
INCREASE YOUR SPEED TO MARKET
Generate multiple outputs using data source method. Do not waste time in unnecessary workflows and approval processes for creative adaptations. Find value in your employees time, utilise man power to generate ideas and marketing capacity. Scale your creative outputs using a single data entry process.
OUR PLATFORM IS THE SOLUTION TO YOUR CURRENT ARTWORK COMPLICATION.
AN INSIGHT INTO THE CONVENTIONAL METHOD OF ARTWORK LIFE
In any given enterprise, the top level management fails to see the huge time gap in rendering creatives, sharing them to the concerned personnel, then to get them printed and distributed for marketing campaigns. These time delays mostly happen because of the huge approval workflows from within departments and its heads. Many times these delays are ignored due to the routine actions that can not be eliminated till now. Conventional methods as seen below increases your unknown or unidentified costs in marketing and slows down your employee and organisational output. Working with dynamic artworks not only diversifies your creative workflows but eliminates the time lost in these unnecessary approval workflows. Let's start with a clean slate
What can Mediacloud do for you
We Built a Brand Marketing Portal with Smart Dynamic Templates for Easy Customisation Of All your Artworks
Store, Edit and Distribute all your Advertising creatives and Artworks from Online centralised platform
Set Permission-controlled access differently for your Team so that they can access only the documents intended for them.
Standardizing your Visual merchandising Artworks can Highly increase Marketing efficiency of your brand.
Your artworks are converted into dynamic templates so that your regional team can localize your ads to target your specific audience instantly